Brand Colors That Fly Higher Than Clouds
Colors in every brand are more than just a random combination of six letters and numbers. Each individual hex color should evoke an emotion and extend your business feelings to the outside world.
Color Palettes Are Far More Than Just Pretty Combinations
Think to yourself… what colors are actually in my brand and business? Do they have a meaning? What emotions could they evoke to potential and current clients?
The colors you decide on your business are the first impression that people truly notice in all digital and print designs. From your logo, to your website, invoices, and business cards, let’s break down how your brand color palette tells it’s own stories…through the colors, not the words.
A Breakdown of Colors & the Emotions They Evoke
Reds: Passion, urgency, energy. Red creates excitement and attention which is perfect for calls to action, but it can also feel intense if overused.
Oranges + Yellows: Optimism, creativity, friendliness. These are warm, energetic colors that spark enthusiasm and grab attention while feeling approachable.
Greens:Growth, balance, renewal. Green is strongly tied to nature and sustainability, often used by brands that want to feel fresh, approachable, or environmentally conscious.
Blues:Trust, reliability, professionalism. Blue often signals calm, confidence, and security. That’s why you’ll see it in industries like tech, healthcare, and finance.
Purples: Luxury, imagination, creativity. Purple has long been associated with royalty and ambition, but it can also bring a playful, innovative vibe.
Neutrals (black, white, gray, tan, beige): Simplicity, stability, and grounding. Neutrals are the backdrop that let brighter brand colors shine, while adding sophistication and balance.
Shades + Tones: Light and dark variations of any color carry their own meaning. Lighter shades often feel airy, soft, or approachable, while darker tones communicate depth, strength, and sophistication. A thoughtful mix of shades adds versatility and emotional range to your brand palette.
Robbins Creative Color Palette
When I built Robbins Creative, I chose shades that reflect both my personality and how I want clients to feel when working with me. My palette includes two blues, a green, a tan, and a vibrant orange. Here’s what they represent:
Light Blue: Calm and approachable. This shade feels fresh and welcoming, like an open sky, making clients feel at ease when starting their creative journey.
Dark Blue: Trust and professionalism. It grounds the palette, building confidence that I’ll guide clients with both creativity and reliability.
Green : Growth and balance. I love using green as a reminder that design is not just about visuals, but about helping businesses grow and fly to new heights.
Tan: Warmth and neutrality. Tan acts as the natural backdrop of my brand: steady, approachable, + versatile. It allows the brighter colors to shine without being overwhelmed.
Vibrant Orange: Creativity and energy. This pop of orange brings in excitement and fun. It’s the spark that helps my brand feel alive and ready to take flight… (that’s why all my CTA’s are in orange)!
Together, these colors balance calm professionalism with energy and warmth, showing clients that working with me is both a dependable process and a creative adventure.
What’s Your Color Palette?
Your brand colors aren’t just a pretty decoration. Colors are powerful emotional cues that shape how clients experience your business from the very first glance. A strategic color palette creates trust, recognition, and connection before a single word is read. By choosing your colors with intention, you give your brand a voice that speaks visually and does the heavy lifting of telling your story across every platform.
At Robbins Creative, I specialize in helping businesses develop brand strategies and professional logo designs that truly take flight. Whether you’re a startup building your nest or an established business ready to soar higher, I’ll guide you in creating a color palette and brand identity that feels authentic, consistent, and unforgettable.
Until our next flight,
Liz Robbins, Robbins Creative LLC
